Questions and Answers Parents Resource

Not serious enough for you, yet? Consider the fact that despite an economic boom in the US, a record 1.4 million Americans filed for personal bankruptcy in 1998. Our country is boasting the lowest savings performance since during the Great Depression.

Now, think about your kids heading off to their first days of college, where the average student is offered a minimum of eight credit cards. Do your kids know what interest they will be charged? Do they know what interest is?

What can you do? Start by exploring the sections within this site. You will receive tips from Neale Godfrey, our Kid$ense expert, answer your questions in a Q&A, and point you to some good saving and investing web sites. Let’s start helping our kids learn the money-skills they need to succeed in the future!


Surveys show that kids lack money sense. The main reason kids don’t understand the value of money, is that no one has taught them about it. In a study sponsored by the National Council on Economic education, 66% of high school students tested on basic money skills scored and "F". Only 3% got an "A".

We recently completed the Nuveen Kid$ense Money Survey, and some of the results were shocking. For example:

Over one-third of kids, ages 12-17 still use a piggybank to save money. Over 58% wouldn’t bother to bend down and pick up money off the street unless it was a dollar or over. Over 50% have received no financial education. Basically, that means it is a toss of the coin whether or not your child understands the basic money skills needed to live in the world today.

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